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Western Morning News 8 Sep 1938 Image ©
Northcliffe Media Limited Image created courtesy of THE BRITISH LIBRARY BOARD
Image reproduced with kind permission of The
British Newspaper Archive
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In
Service: 16 May 1938 until October 1938 |
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May 1938: On the
move already, the new branch is moved after only
a few months at Vaughan Parade
Image © Martins Bank Archive Collections Remastered
July 2020 |
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This is several months later than the planned opening,
scheduled originally for June. Even in
1938, the practice of opening up a business in a shop front whilst having a
permanent branch designed and built to order is a common one for Martins
Bank, and it is this “how the West was won” policy, that makes Martins’
expansion into the South and West of England swift and successful.
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Having the local newspapers on your side is also good for
business, and is in fact a power that should never be underestimated; In the
case of Bristol Branch, opened in 1937, “great excitement amongst local
businessmen” is reported, as Martins is “the first of the major banks to
establish a branch in the City for many years”. |
Extract
from Martins Bank Limited Annual Report and Accounts for 1938 – © Barclays |
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Free publicity is great, but failing that, sharing the
advertising costs with the contractors who carry out the building work is
another good option which is used by the Bank on a number of occasions.
Having occupied 5 Vaughan parade for just over five months, Martins Bank
moves into the reconstructed premises at Fleet Street – this will be the
Bank’s only branch in the town until 1967 when a sub-Branch is opened at
Wellswood.
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