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The message changes, down the
years…
 Since the creation of the
modern-day Martins Bank in 1928, the Bank has gone to extremes to put its
message out to all and sundry. As the
largest of the “small six” banks, Martins regularly looks like one of the “big
five” with a seemingly endless spend on the latest advertising in each of the
five decades, 1920s to 1960s. With much of banking still seen as stuffy and
elitist even in the 1960s, Martins goes a long way to showing the public that
it is every bit as up to date as they are, and although held back by a
“gentlemen’s agreement” that forbids an individual bank advertising on TV,
Martins manages in 1968 to secure a 30 second TV ad that bends this rule just
enough to prevent it from being broken.
The Advertising section of the online archive is one of the most
popular, and because we regularly receive new examples of Martins
advertising, the pages are modified frequently to reflect these new
arrivals Please keep checking here for
the latest changes, and in the meantime, if you can help by donating scans or
examples of Martins advertising, please let us know at the usual address:
martinsbankarchive@btinternet.com.
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